The Knoxville News Sentinel has announced that they are no longer in the business of providing content, and have let go of 13 members of the news staff. As more readers move from the printed paper to the online edition, this is described as a natural transition. According to the Sentinel, original content from reporters is not necessary, and they expect traffic to continue to increase at knoxnews.com as they focus on making the full-page ads more interesting and more colorful.